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About Printing & Graphic Design

Design Submission Requirements

What is Vector Graphic Design?

Vector graphic design is a type of graphic in which visuals are expressed through mathematical formulas. These designs consist of lines, points, and shapes instead of pixels, making them resolution-independent. This means a vector graphic does not lose quality when scaled up or down. This feature makes vector graphics ideal for logos, posters, signage, and other large-scale print projects.

How Should It Be?

  • Clear and Clean: Every line and shape in vector graphics should be clear. Complex and unnecessary details should be avoided, and simplicity suited to the design's purpose should be preferred.
  • Resolution-Independent: No details should be distorted when scaling up or down; the design should maintain the same quality at any size.
  • Layered and Organized: Each shape or element should be kept on a separate layer during the design process. This facilitates easier editing in the future.
  • Correct Color Mode: CMYK color mode should be used for print work, while RGB color mode should be applied for digital use.

What Programs Are Used?

  • Adobe Illustrator: The most preferred program among professional vector graphic designers. It offers advanced tools for creating complex shapes, logos, and illustrations.
  • CorelDRAW: Features a user-friendly interface and is particularly popular among signmakers and the printing industry. Like Adobe Illustrator, it is suitable for professional work.
  • Inkscape: A free and open-source program. While it allows for professional designs, it is not as comprehensive as Adobe Illustrator or CorelDRAW.
  • Affinity Designer: A new-generation program offering a cost-effective alternative in the field of vector graphic design.

Why is Vector Design Important?

  • Print Quality: Provides clear and sharp visuals at all sizes.
  • Flexibility: Can be used in various areas such as logos, icons, and illustrations.
  • Small File Sizes: Since it contains mathematical data instead of pixels, file sizes are generally smaller.
  • Ease of Editing: Each shape or line is an individual object, making it easy to edit or resize.

Deliver the files in PDF/X-1a, AI, or EPS formats

Ensure raster graphics have a resolution of at least 300 DPI

Convert all colors to the CMYK color profile

Specify the correct Pantone colors if using spot colors

Add bleed areas of at least 3-5 mm

Make sure no important text or graphics are too close to the cut lines

Convert fonts to outlines or include the font files with the design

Create separate layers for special printing techniques such as embossing, foil stamping, or spot UV coating

Mark embossing or other areas with distinct colors and include notes for clarification

Ensure all graphics and images are either vector-based or of high resolution

Avoid pixelated or low-quality images

Size the design precisely to match the final product dimensions

Add helper lines to indicate folding or gluing areas clearly

Use distinct layers to indicate die-cutting areas and keep cutting marks visible

Prepare a technical explanation document with the file

Include details about bleed, special techniques, and other important points

Add a visual mock-up if necessary

Verify the files before compression and ensure no data loss during compression

Name files clearly and logically (e.g., "ProductName_Date_Version.pdf")

Contact the printing company to understand their specific technical requirements

Adjust your design according to their guidelines.

Why is Cellophane Used?

Cellophane offers numerous benefits, making it an essential material for various applications:

Protection

Cellophane protects printed materials against external influences, such as scratches, water, moisture, and wear and tear. It significantly enhances durability.

Aesthetic Contribution

Depending on the type of cellophane chosen, it provides the product with either a glossy or matte finish, making it appear more professional and appealing.

Durability

Cellophane extends the life of printed materials and prevents color fading over time.

Types of Cellophane

Glossy Cellophane

  • Characteristics: Adds a vivid, shiny appearance to the surface, enhancing the brightness and appeal of printed colors.
  • Applications: Commonly used for food packaging (e.g., baklava boxes), cosmetic boxes, and promotional materials.
  • Advantages:
    • Creates a more striking product appearance.
    • Enhances color vibrancy.

Matte Cellophane

  • Characteristics: Provides a more sophisticated and understated appearance. Reduces glare and adds a modern touch to the design.
  • Applications: Frequently used for luxury product boxes, book covers, and prestigious catalogs.
  • Advantages:
    • Offers a minimalist aesthetic.
    • Conceals fingerprints and other marks more effectively.

Soft Touch (Velvet Textured) Cellophane

  • Characteristics: Provides a velvet-like soft texture, creating a premium perception.
  • Applications: Used for special packaging, premium product boxes, and invitations.
  • Advantages:
    • Delivers an exceptional tactile experience.
    • Enhances the perceived quality of the product.

Special Cellophane Coatings

  • Detailed Patterns or Textures: Patterns or special textures can be applied to the packaging surface.
  • Metalized or Holographic Cellophane: Produces a shiny and eye-catching surface.

Applications of Cellophane

Baklava and Food Boxes

  • Inner Cellophane: Protects the inner surface of the box from greasy or moist foods like baklava. It safeguards the contact area and is food-safe.
  • Outer Cellophane: Enhances the box's glossy and elegant appearance while protecting it from external factors.

Product Packaging

  • Matte or glossy cellophane is used in product boxes to enhance brand value, particularly for cosmetic and electronic packaging.

Advertising and Promotional Materials

  • Cellophane makes business cards, catalogs, and brochures both durable and visually impressive.

Book and Notebook Covers

  • Protects book and notebook covers, ensuring they remain durable and high-quality over time.

Advantages of Cellophane

  • Durability: Provides resistance against moisture, water, and scratches.
  • Aesthetic Appearance: Offers a sleek or subtle look depending on the selected type.
  • Professional Perception: Enhances the quality perception of packaging or printed materials.
  • Eco-Friendly Options: Environmentally friendly cellophane materials are now available.

Who Benefits from Cellophane?

  • Brands and Manufacturers: Ensures products stand out on shelves and remain durable.
  • Printers: Provides professional results for clients through the use of cellophane.
  • Designers: Enhances the aesthetics and protection level of designs prepared for print.

Die Cut Mold

Die Cut Mold

Vectoral Design

Vectoral Design


Perforation

Perforation is the process of creating evenly spaced holes or cuts on paper, cardboard, or similar materials.

Why is it Used?

  • Easy Tearing: Used to make a specific part of product packaging, receipts, or coupons easily tearable.
  • Convenience: Commonly used in packaging to facilitate easy opening.

Examples of Use:

  • Chocolate packaging designed for consumers to tear open easily.
  • Perforation lines on invoices or tickets.

Embossing

Embossing is the process of creating a raised design or text on the surface of paper or cardboard, making it tactile. This is achieved using a special mold.

Why is it Used?

  • Visual Impact: Embossed logos, designs, or text add elegance and sophistication to prints.
  • Tactile Experience: Creates a sense of quality for the person interacting with the product.

Examples of Use:

  • Luxury packaging boxes.
  • Wedding invitations.
  • Brand logos on premium packaging.

Varnish Coating

Varnish is a coating applied to a printed surface to give it a glossy, matte, or textured finish. It serves both aesthetic and protective purposes.

Types of Varnish:

  • Gloss Varnish: Gives the print a shiny appearance and enhances color vibrancy.
  • Matte Varnish: Offers a more sophisticated and understated look.
  • Textured Varnish (Spot Varnish): Highlights specific areas (e.g., a logo or title) for a striking effect. For instance, applications like "glossy varnish over laminate" create eye-catching designs.

Why is it Used?

  • Protection: Shields the printed surface from scratches, stains, and moisture.
  • Aesthetic Appeal: Enhances the perceived quality of packaging or printed materials.
  • Emphasis: Spot varnish applications highlight specific areas for better visual focus.

Examples of Use:

  • Cosmetic product packaging.
  • Book covers.
  • Promotional materials.